Who are we?
Visual Approach is a family founded company specializing in aerial drone photography for real estate, construction, and insurance. The business is was founded by Michael Lane and his daughter, Paige Lane. Paige is a rising sophomore at New York University’s Gallatin School of Individualized Study majoring in Film, Marketing, and Digital Media. After her first year at NYU, Paige is applying her newfound knowledge of film and marketing to the real world and help accelerate the growth of Visual Approach. Likewise, Mike has applied his years of business expertise acquired from the success of his own business, Go Packaging, and many other ventures to date. Together, the father-daughter duo has commercialized their love of drones, offering aerial photography to the Greater Chicago Area.
Mike and Paige have worked diligently to get the company off the ground, literally! But how exactly did they get their start? Like most great things, Visual Approach began from the curiosity sparked by a mutual obsession.
Their passion for aerial drone photography originated from their love Casey Neistat‘s YouTube vlogs. Casey is a New York City-based YouTuber famous for creating daily videos which detail the ongoings of his unusual life as a filmmaker. By watching his videos, they recognized their mutual interest in the many drones and cameras that Neistat utilized. As a result, they bought their first drone, a Parrot Bebop 2 FPV. Almost immediately, they outgrew its underwhelming camera. Soon, they moved onto the DJI Mavic Pro drone and later bought the DJI Osmo, a stabilizer perfect for real estate walkthroughs.
Since the inception of the company, Visual Approach has expanded to offer a variety of services in aerial drone photography performed by FAA Part-107 licensed pilots. Other services include video editing and marketing to maximize the value of the aerial imaging.