How Drone Photography is Changing the Real Estate Game

In an article about the usage of drone photography in real estate published by WeTalkUAV earlier this year, Audrey Zhang reiterates the increasing importance of the this technology in the ever-changing real estate market. While she highlights the various, widely known benefits of aerial photography and videography, she offers some particularly telling evidence regarding why YOU should consider using this technology.

Statistically, “Over 90% [of buyers] in 2015 used resources on the Internet to research properties that meet their needs.” Further, drones provide a more comprehensive view of the space and neighborhood previously reserved for the high-end market.

Also, “studies show that using professional photography is instrumental in selling the home as quickly as possible and for the highest sales price” because drones contribute additional value to online listings. Listings with a aerial photo or video supplement “receive significantly more views than those without.”

Aerial photo provided by drone technology

Although drones have become a widely accessible technology, “hiring a professional is still the best choice. Professional drone operators understand how to get the best shot without infringing on the privacy of the neighborhood members.” Here at Visual Approach, we only utilize FAA Part-107 licensed pilots to fly our drones and capture images or video, ensuring legality and expertise.

Most importantly, “Professional drone photography will help you sell your home faster and for a higher sales price than those without.”

As Audrey Zhang has made abundantly clear, drone photography and videography add tremendous value to any real estate listing. While navigating the legality and quality of this technology can be quite the challenge, Visual Approach is here to help. Click on any one of our packages below to get started and be sure to contact us with any questions!

Should YOUR business be using Drone Technology?

As Drone Technology has emerged into the zeitgeist, it is increasingly crucial to examine how this tech can be applied to your own business. While drones are an up-and-coming tool across various businesses, held back primarily by vague laws in need of reformation, this is the perfect time to capitalize on this technology before it becomes widely popularized.

A primary obstacle preventing the wide spread use of drones for commercial purposes is a lack of understanding of the technology’s capabilities. According to Robert Garbett,  founder and CEO of the Drone Major Group and transcribed by Paul Armstrong, author of the article “How To Know If Your Business Should Use Drones Now or Later On” in Forbes “…the possibilities and benefits always go far beyond what is generally understood or expected. [Drone technology] represents a paradigm shift in capability, enabling organizations to significantly reduce costs and increase safety and efficiency.”

Particularly when applied to the commercial and private real estate industry, this technology offers so much more than simply aerial photos. From videography to mapping, “drones can offer businesses a lot more options to think bigger at the beginning.” By implementing drone technology early on, businesses will be ahead of the game and consequently more prepared for future innovation regarding aerial machinery.

For more on this subject and the approaching explosion of drones into all sectors of modern day business, read “How To Know If Your Business Should Use Drones Now or Later On” by Paul Armstrong, published in the Forbes.

DJI Phantom Drone used for private and commercial aerial photography, videography and mapping

People Behind Visual Approach’s Aerial Drone Photography

Who are we?

Visual Approach is a family founded company specializing in aerial drone photography for real estate, construction, and insurance.  The business is was founded by Michael Lane and his daughter, Paige Lane.  Paige is a rising sophomore at New York University’s Gallatin School of Individualized Study majoring in Film, Marketing, and Digital Media. After her first year at NYU, Paige is applying her newfound knowledge of film and marketing to the real world and help accelerate the growth of Visual Approach. Likewise, Mike has applied his years of business expertise acquired from the success of his own business, Go Packaging, and many other ventures to date. Together, the father-daughter duo has commercialized their love of drones, offering aerial photography to the Greater Chicago Area.

Mike and Paige have worked diligently to get the company off the ground, literally! But how exactly did they get their start? Like most great things, Visual Approach began from the curiosity sparked by a mutual obsession.

Their passion for aerial drone photography originated from their love Casey Neistat‘s YouTube vlogs. Casey is a New York City-based YouTuber famous for creating daily videos which detail the ongoings of his unusual life as a filmmaker. By watching his videos, they recognized their mutual interest in the many drones and cameras that Neistat utilized. As a result, they bought their first drone, a Parrot Bebop 2 FPV.  Almost immediately, they outgrew its underwhelming camera. Soon, they moved onto the DJI Mavic Pro drone and later bought the DJI Osmo, a stabilizer perfect for real estate walkthroughs.

Since the inception of the company, Visual Approach has expanded to offer a variety of services in aerial drone photography performed by FAA Part-107 licensed pilots.  Other services include video editing and marketing to maximize the value of the aerial imaging.

So now what?

If you’re in need of these services, view our packages and book now through  Visual Approach is here for all of your real estate-based aerial imaging needs!

DJI drone lifting off for an exercise in aerial drone photography
DJI Mavic Pro preparing for an aerial photography mission

FAA projects major increase in drone use

The number of commercial drones and their users is expected to quadruple in the next four years, another positive sign for the ever-growing industry.

Data published by the Federal Aviation Administration (FAA) last week projects that the industry will jump from more than 110,000 unmanned aircraft systems (UAS) in 2017 to 450,000. Based on its current forecast, regulators expect there will be about 300,000 new pilots needed for the remote aerial vehicles, up from 73,000 currently.

U.S. Drone Deliveries Could Begin This Year

Nick Brown, a drone pilot for Pulse Aerospace of Lawrence, Kan., tests a Pulse Vapor unmanned aircraft at Griffiss International Airport in Rome, N.Y., on Oct. 17, 2017. PHOTO: ASSOCIATED PRESS

Good morning, CIOs. After years of development, in which U.S. has lagged, drone deliveries may be about to take off. If so, CIOs soon will be managing a new dimension to the supply chain. Commercial drones in the U.S. are expected to begin limited package deliveries within months, federal regulators and industry officials tell the Journal’s Andy Pasztor, who attended a conference last week in Baltimore on unmanned aircraft. Momentum stems partly from increased White House pressure, prompting closer cooperation between the government and companies such as Inc. seeking authorizations for such fledgling businesses, the Journal writes. Highlights from today’s story:

In the skies by May. “At least 10 FAA-approved pilot programs for various drone initiatives—some likely including package delivery—are slated to start by May. Separately, industry and government officials have indicated that Amazon, widely considered one the most aggressive and furthest advanced applicants, is pushing for safety approval of detailed drone designs, as well as precise operating rules.”

Amazon, primed for takeoff. “Amazon officials declined to provide details. But Gur Kimchi, vice president of the company’s package-delivery organization called Prime Air, was hopeful that necessary approvals would be secured by 2019. Responding to questions on the sidelines of the conference about probable locations and timelines to initiate delivery flights, he repeatedly said ‘ask me next year.’ ”

How tech is transforming the real estate industry

If you have invested in real estate, or you are thinking about doing so, or you work in the real estate sector, you need to be up-to-date with the latest technology. If you are not, you could be missing out on some great opportunities. So, with that being said, let’s take a look at a number of different ways that technology has changed the real estate industry.

How tech is transforming the real estate industry